Personalization on fashion products

Product Personalization for Fashion Brands

With gifting on-trend, there’s never been a better time to offer personalization as a way of making your fashion brand stand out. At ILG we’re seeing rising demand for embossing, embroidery and other personalization processes.

Interested in personalizing your products?

+44 344 264 8000

Lines are open Mon-Fri 09.00 to 18.00

Product Personalization:
A Powerful Differentiator for Fashion Brands

Product personalization has been trending for a few years now and brings significant benefits for fashion brands. The gifting market saw a surge during the Covid-19 lockdowns and product personalization continues to play a particularly important role. Adding a personal touch to a fashion gift is something many customers are willing to pay extra for.

One of the easiest and most cost-effective ways to implement product personalization is at fulfillment stage, where items can be embroidered or embossed to order as part of the fulfillment process. In this ebook, we examine the benefits of product personalization, how fashion retailers can adopt it and how your fulfillment partner can help.

“We needed a logistics partner with a clothing and gift fulfillment expertise, who could handle the volume but also deliver high-quality personalization. Attention to detail and reliability were the key decision makers; ILG convinced us that they could do the job and have lived up to our expectations.”

Founder & CEO
MORI
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Inquire about our Fashion Fulfillment services

Prefer to call us? Speak to our New Business Team today. Find out more about our product personalization services and how we can make your fashion brand stand out.

+44 344 264 8000

Lines are open Mon-Fri 09.00 to 18.00

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About ILG

Founded in 1990, ILG is a market leader in outsourced order fulfillment and delivery. With the latest technology, state-of-the-art facilities and expert, highly trained staff, we specialize in retail and e-commerce fulfillment for fashion, beauty and wellbeing brands. We employ over 500 people across 12 warehouses in the UK and Poland and serve over 350 customers worldwide, from fast-growth e-commerce businesses to high-profile retail brands. As part of Yusen Logistics, we offer global air, road and sea freight services.

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